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The Selling of the President 1968 Joe McGinniss

The Selling of the President 1968

Joe McGinniss

Published
ISBN : 9780671546823
Mass Market Paperback
0 pages
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 About the Book 

What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modernMoreWhat makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—& how that script came to be. It introduces:Harry Treleaven, the 1st adman to suggest that issues bore voters. Image is what countsRoger Ailes, a PR man who coordinated the TV presentations that delivered the productFrank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a PresidentRichard Nixon himself—a politician running on tv for the highest office in the land